BMW North America has picked GSD&M of Austin, Texas, as its new US advertising agency, from four finalists.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The search for a new national ad agency began in July.
GSD&M will work on national broadcast spots and print ads. Publicis and Grey will continue as BMW’s regional ad agencies.
GSD&M has helped build brands for companies including Wal Mart, MasterCard and Dreamworks.
Most recently they created a nationally praised campaign for the American Red Cross to help raise money for hurricane relief.
GlobalData Strategic Intelligence
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
