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November 15, 2005

BMW chooses new national ad agency

BMW North America has picked GSD&M of Austin, Texas, as its new US advertising agency, from four finalists.

BMW North America has picked GSD&M of Austin, Texas, as its new US advertising agency, from four finalists.

The search for a new national ad agency began in July.

GSD&M will work on national broadcast spots and print ads. Publicis and Grey will continue as BMW ‘s regional ad agencies.

GSD&M has helped build brands for companies including Wal Mart, Mastercard and Dreamworks.

Most recently they created a nationally praised campaign for the American Red Cross to help raise money for hurricane relief.

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