BMW Group is reorganising its management board to create a new leaner, future-oriented structure and, from 1 April 2019, the BMW, Mini and Rolls-Royce brands will be part of a new central sales division headed by Pieter Nota, responsible until now for sales and the BMW brand and aftersales.
"We are restructuring our divisions to give us the best possible foundation for the future. It sends out a clear signal that our organisation is lean and efficient throughout the company," said chairman Harald Krueger.
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Peter Schwarzenbauer, responsible for Mini, Rolls-Royce, BMW Motorrad, customer engagement and digital business innovation until the end of the first quarter of 2019, will remain a management board member until October and then leave, at his own request, when he turns 60.
"Over the last six years, Schwarzenbauer has taken [the brands] to new heights and set important "impulses" in the fields of mobility services, digital services and customer engagement. We would like to thank him very much for that and have every confidence that his conviction and passion for electromobility will drive our transformation momentum and ensure the successful launch of the Mini Electric," said Krueger.
