With the UK once again under national lockdown and car retailers closed to sales visits, physical commissions and test drives, VW Group-owned Bentley says it is introducing a unique “Digital Commissioning Experience, tailored to the luxury marque’s discerning customers’ needs”.

The service offers customers direct online access to the company’s retailer experts from the comfort of their own home. That is augmented with one-to-one online car immersion sessions, individual video handovers, and digital commissioning appointments. Using the online Bentley Configurator then reveals a myriad of design options – up to 10 billion possible configurations per model – when purchasing an all-new Bentayga, Continental GT or Flying Spur.

Bentley says the collaboration helps create an even more extraordinary vehicle, designed by Bentley and the customer themselves. The numerous options discussed with Bentley’s retailer experts offer ‘vast possibilities, meaning every online commissioned vehicle can be uniquely tailored to suit the tastes of each individual owner’.

Sarah Simpson, Regional Director, UK, at Bentley Motors, said: “Since the pandemic struck, we have had to take the ownership experience to a different level. Our Digital Commissioning Experience maintains the personal relationship through digital channels and helps our customers navigate through the extensive Bentley options, alongside one of our trained experts. At the same time, ensuring a COVID safe and compliant experience from the very beginning, until they drive their tailored Bentley for the very first time.

“Our customers can rest assured that they can continue to experience the extraordinary world of Bentley, commission a car to suit their individual tastes, all through an exciting and inspirational process, while from the comfort of their own homes.”   

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Bentley’s Digital Commissioning Experience is designed to be an ‘enjoyable process’, while taking into account the lifestyle choices, design preferences and aspirations of each customer. The detailed discussions enable the retailer expert to ensure every individual’s vision of their ultimate Bentley is realised.

The entire purchase process can be completed online, meaning a visit to their local Bentley retailer is not necessary. Of course these COVID safety measures are extended further during production in a COVID-safe environment. Bentley was the very first UK automotive manufacturer to publish its COVID-19 risk assessment last year, following 250 new hygiene and social distancing measures put in place in Crewe.

Furthermore, upon car completion and inspection, each new Bentley undergoes a full sanitisation and protection process, ensuring safety for all involved. To conclude this extraordinary experience, Bentley offers a home delivery and online car introduction of each customer’s own tailored Bentley.

See also: Bentley has a record year but what comes next?