Toyota was again named the world’s most valuable automotive brand in the recently published Best Global Brands 2012 by Interbrand. This year’s report saw the brand valuation rise 9% top an overall top 10 place across all industries.
According to Interbrand, Toyota’s success is due largely to the continued customer loyalty, an impressive line-up of environmentally friendly products such as the Prius, and a strengthening appeal with younger customers.
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In June this year, Toyota also emerged on top for the second year running as the Best Global Green Brand. Interbrand highlighted Toyota’s continued determination to maintain environmental sustainability as a top management priority as a key part to the company’s success story.
Interbrand looks at the on-going investment and management of the brand as a business asset when compiling the Best Global Brands report. The methodology of the report takes into account a multitude of ways in which a brand connects and adds value to the organisation.
