Toyota Motor Europe (TME) announced second quarter sales of 220,900 Toyota and Lexus vehicles, bringing the half year tally to 451,000 units and the group’s market share to 4.6% for the six-month period.
TME said results were driven mainly by increased sales in western (+6%) and central Europe (+15%). Sales in eastern Europe (Russia, Ukraine, Kazakhstan and Caucasus) fell 35% in spite of a market drop estimated at -38%, allowing Toyota and Lexus combined market share to increase by 0.3%. Yaris Hybrid and Auris Hybrid sales grew by 21% and 8% respectively. Sales of both brands’ hybrid models reached 101,000 units during the same period, taking more than 20% of total sales.
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Hybrids
Sales of hybrid models reached 101,000 units for the first half of the year, a 12% increase versus 2014. Hybrid sales represent 22% of total TME sales, an increase of 2% versus the first half of 2014, “confirming the ever strengthening customer interest and confidence in our hybrid technology”, according to the automaker.
Lexus hybrid sales increased 40% in the first half to 20,500 units. Hybrid accounts for 62% of total brand sales, and 96% in western Europe.
Auris hybrid sales reached 19,330 units, or 43% of total model line sales, and the hybrid Touring Sports (wagon) accounted for 65% of that body variant’s sales.
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By GlobalDataThe French built Yaris hybrid achieved a 21% increase in sales versus the first half of 2014 to 36,400 units. In the first half, over one of three sold in Europe was hybrid.
