European association of automotive suppliers, CLEPA, is backing the FIA’s Action for Road Safety campaign as studies reveal driving fatalities are the main cause of death among young people aged 15-29 years with nine out of ten victims living in developing countries.

In 2010 road accidents resulted in the deaths of 1.3m people worldwide and injuries among nearly 50m more. In 2011, in Europe, the number of recorded accidents reached 1.1m alone.

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“These figures can be and must be reduced,” noted a CLEPA statement. “Automotive suppliers invest EUR15bn (US$18.9bn) per year in RDI and produce by far most of the equipment that saves lives.

“These include, among others, systems for electronic stability control, collision warning, emergency braking, lane departure warning, blind spot monitoring and adaptive headlights.”

CLEPA added it supports the implementation of the life-saving eCall system being fitted in all new models of cars and light duty vehicles from 2015.

“It is difficult to accept the figures associated with road deaths and injuries when effective safety technologies are available at affordable prices,” said CLEPA CEO, Jean-Marc Gales.

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The FIA launched its Action for Road Safety campaign in May, 2011, in response to the challenges raised by the United Nations Decade of Action for Road Safety.

The goal of the Action is to prevent five million deaths and countless serious injuries on roads around the world during the next ten years.

The FIA’s campaign targets motorists, motorsport enthusiasts, young people and governments, while encouraging member clubs and federations to commit to addressing critical road safety problems in their countries.