Thailand’s lucrative pickup truck exports to Australia are under threat

Australian new vehicle sales in October 2023 rose 22.3% year on year to 106,809 units.

Passenger vehicle sales rose 32.2% to 17,616 units while sports utility sales were up 22.3% to 59,259, light commercials rose 19.7% to 25,681 and heavy commercials were up 4.5% to 4,253.

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Toyota was market leader in October, followed by Mazda and Ford. Toyota led Mazda with a margin of 10,982 unit sales and 10.3 market share points.

Australian customers have taken delivery of over 1m (1,006,095) new vehicles this year, as 2023 continues to see sales records broken.

FCAI chief executive, Tony Weber, said: “The Australian market has demonstrated incredible strength and vitality throughout 2023.”

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In October, 38.3% of sales were either in light commercial utes, large, or upper large SUVs vehicle categories. Conversely, EV sales softened to a 5.7% share.

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Toyota was the top selling brand with 20,298 sales. Mazda followed with 9,316 then Ford (8,605), Hyundai (6,620) and Mitsubishi (6,395).

The Ford Ranger was the top selling vehicle recording 6,215 sales. It was followed by Toyota HiLux (5,766), Isuzu Ute D-Max (3,198) Toyota RAV4 (2,598) and Toyota Landcruiser (2561).