Volkswagen group brand Skoda will return to Australia in style sharing a huge hall at the October international motor show in Sydney with its parent brand and Bentley.

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Skoda was previously sold ‘down under’ at various times during the 1960s-1980s.


Local reports said the brand had been considering a re-launch for about five years and had been waiting for the right products to offer in the competitive, c.1m units-a-year market dominated in Skoda’s segments by Toyota and other Asian brands.


As here in the UK, the old rear-engine Skodas were the butt of jokes but studies showed that few potential buyers under 40 in Australia knew of the brand.


“We are looking forward to having a significantly enhanced presence at the Sydney show,” said the managing director of the VW Group in Australia, Jutta Dierks.

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“Our group display is an appropriate reflection of our recent rapid growth in Australia and signals our ambitions to grow further,” she said.


The group has taken over an entire hall and renamed it The Pavilion.


“The Sydney show will mark the public debut of Skoda on the Australian market, so we are doing what we can to make sure consumers notice and remember our new cars,” said the head of Skoda Australia, Matthew Wiesner.


“Skoda will bring European design and quality to market segments traditionally the preserve of the Japanese and Korean brands. We think that’s a combination that will appeal to a broad range of Australian consumers.”


Skoda will launch with the mid-sized Octavia sedan and hatchback and the Roomster, a small crossover wagon.


It will also display its Yeti concept SUV, which has already done the rounds of European shows.