Australia and New Zealand Ferrari, Maserati, Alfa Romeo, Citroen and Fiat importer Ateco has extended its interests to cars from China.
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The company has signed a distributorship agreement for the two countries with Chery Automobile Company.
Ateco first approached Chery almost three years ago. Governing director Neville Crichton signed a memorandum of understanding (MOU) in China in November 2005 and the distributorship agreement was finalised earlier this month.
“We believe that China represents the future as a source of automotive products which makes this association with Chery a very exciting development for Ateco,” Crichton said.
Ateco expects to launch three Chery models early next year – a light and a small passenger car plus a small SUV. Chery has four new models to unveil later this year and plans to release 38 new models over the next five years.
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By GlobalDataLast year Chery sold 261,000 vehicles domestically and exported a further 120,000. It has been China’s leading vehicle exporter for the past five years.
Ateco will be establishing national dealer networks for the new brand.
Earlier this week, a UK dealer publication said Ateco was involved in a joint venture that plans to import Chinese vehicles into the UK in the next few years.
