VW-Group-owned Audi AG delivered around 140,300 cars to customers worldwide in April, down 12.8% year-on-year. The brand said model changeovers affecting volume models such as the Audi A6 continued to have an adverse effect. The new Audi Q3 has developed its potential in Europe so far, with strong growth in countries such as France (+109.0%) or Germany (+97.6%); in other markets such as the US, the model will only be available in dealerships from the middle of the year. Since the start of the year worldwide deliveries were down 5.9% to 587,550 automobiles.

“The renewal of our product range still requires a major effort,” says Martin Sander, vice president Global Marketing and Sales at Audi AG. “The success of the new Audi Q3 in Europe is one example that shows we’re on the right track here. In the course of the year we’ll continue to roll out this and numerous other models internationally. These include the new Audi Q3 Sportback or the extensively updated Audi A4.”

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In China, Audi has recorded 205,698 sales since the start of the year, a 0.5% decrease on last year. Deliveries of 46,364 cars in April were 11.5% down on the 2018 record-breaking figure. Changeovers with volume models such as the A6 L dampened deliveries to customers, Audi said. The second generation of the Audi Q3 at the Auto Shanghai show was not unveiled to the public until early April. Demand for models such as the Audi A4 (14,221 cars, +11.9%), the A5 (1,424 cars, +133.1%) or the Audi Q7 (1,391 cars, +24.0%) developed positively.

In the US, Audi delivered 15,024 cars (-21.4%) in April. Model start-ups and discontinuations, such as with the Audi Q3, and the ‘general reluctance to buy in the premium market were notable factors here’, Audi said. Among others, the Audi A7 (441 cars, +57.5%) boosted deliveries to customers. Some 63,139 customers (-8.7%) decided to buy an Audi since the start of the year in the US. In the region of North America the company delivered around 76,800 premium automobiles since January, down 10.3% year-on-year. Around 19,400 cars (-20.2%) were delivered in the region in April.

With around 66,900 cars delivered in April, Europe was down 7.8% year-on-year. Audi delivered around 271,100 cars on the home continent (-6.0%) since the start of the year. Germany closed April with deliveries down 10.5% to 23,893 cars. Cumulative deliveries in the domestic market totalled 100,656 cars (-3.1%).

Audi brand

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  • World: April 2019 – 140,300 units; April 2018 – 160,875 units; change – (-)12.8%; YTD 2019 – 587,550 units; YTD 2018 – 624,634 units; change – (-)5.9%
  • Europe: April 2019 – 66,900 units; April 2018 – 72,543 units; change – (-)7.8%; YTD 2019 – 271,100 units; YTD 2018 – 288,498 units; change – (-)6%
  • Germany: April 2019 – 23,893 units; April 2018 – 26,696 units; change – (-)10.5%; YTD 2019 – 100,656 units; YTD 2018 – 103,914 units; change – (-)3.1%
  • UK: April 2019 – 12,431 units; April 2018 – 13,087 units; change – (-)5%; YTD 2019 – 54,315 units; YTD 2018 – 61,021 units; change – (-)11%
  • France: April 2019 – 5,102 units; April 2018 – 5,238 units; change – (-)2.6%; YTD 2019 – 17,832 units; YTD 2018 – 18,006 units; change – (-)1%
  • Italy: April 2019 – 5,872 units; April 2018 – 5,923 units; change – (-)0.9%; YTD 2019 – 21,897 units; YTD 2018 – 22,377 units; change – (-)2.1%
  • Spain: April 2019 – 4,793 units; April 2018 – 4,843 units; change – (-)1%; YTD 2019 – 19,082 units; YTD 2018 – 20,601 units; change – (-)7.4%
  • US: April 2019 – 15,024 units; April 2018 – 19,104 units; change – (-)21.4%; YTD 2019 – 63,139 units; YTD 2018 – 69,156 units; change – (-)8.7%
  • Mexico: April 2019 – 971 units; April 2018 – 1,058 units; change – (-)8.2%; YTD 2019 – 3,885 units; YTD 2018 – 4,473 units; change – (-)13.1%
  • Brazil: April 2019 – 724 units; April 2018 – 665 units; change – 8.90%; YTD 2019 – 2,153 units; YTD 2018 – 2,609 units; change – (-)17.5%
  • China (mainland) + Hong Kong: April 2019 – 46,364 units; April 2018 – 52,411 units; change – (-)11.5%; YTD 2019 – 205,698 units; YTD 2018 – 206,681 units; change – (-)0.5%