In May, Audi AG delivered around 159,600 cars to customers, 2.8% less than in the same month in 2016.
Around 738,300 deliveries over the first five months of the year represent a decrease of 5.9% worldwide. Despite the downturn of the total US market, Audi managed to further increase sales in the US in May too, achieving substantial growth in North America overall since the start of the year (+6.6%). In China, the sales balance for the past month (-4.0%) was still influenced by the negotiations on future collaboration, which have now been brought to a successful conclusion. The intended comprehensive deal was sealed in the second half of the month. The Chinese Audi dealers reported 48,012 units delivered in May, the highest monthly sales figure in the year to date.
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“The breakthrough achieved with our partners in China opens the door for us to the market potential of the next decade. And it gives us a positive outlook for developments over the next few months,” says Dietmar Voggenreiter, Board member for Sales and Marketing at Audi AG. “The last few days of May have already shown that we will see sales recover rapidly in China and that we will quickly get back to our former market position.”
Due to substantial falls over the past few months, sales in the Chinese market are down 15.2% year-on-year since January. For the month of May, deliveries were 4.0% below the 2016 figure. With 48,012 deliveries, Audi already managed to sell around a quarter more units in May than the monthly average total from January through April. In the first five months of the year, a total of 202,885 Chinese customers received keys for their new Audi.
In Western Europe, Audi sales increased slightly by 1.0% since the start of the year to around 357,750 cars. Sales of around 71,500 units in the past month were up 0.9% year-on-year. “The stable development in Europe is pleasing given the model changeovers for the A5 and Q5, as well as the very positive trend in our order balance,” says Voggenreiter. In particular, the ongoing model changeover for the Audi Q5 currently still has a dampening effect on deliveries. Engine variants will successively be available at dealerships for the much sought-after new edition of the SUV bestseller. The Q2 successfully opens up a new SUV segment for Audi: In Western Europe alone, around 33,750 customers decided to buy the all-new premium compact SUV in the first five months of the year. Across all models, Audi set a new record for cumulative sales in Germany (+0.8% to 139,297 cars). In May, the Four Rings closed the month on a par with 2016, up 0.3% to 28,118 units. France (+7.6% to 5,630 cars in the month) and the Southern European core markets in particular provided a positive impetus for Audi in the past month. In Italy, the brand’s sales were up another 5.5% to 5,826 customers in May. The books reflect cumulative growth of 9.0% with a total of 28,676 cars sold. Spain reported 5.8% growth to 5,141 units for May; 25,060 cars sold since January represent a year-on-year increase of 5.7%.
In the US, Audi sales once again grew in the past month despite the declining overall market. Deliveries increased by 2.5% to 19,197 in May. The success of the Audi Q7 is a key factor in the substantial growth for the brand since the turn of the year (+6.5% to 83,555 cars). The full-size SUV continued to progress significantly in its largest sales market in May, with sales up 12.3% to 13,618 US customers since January. The high level of demand for the Q family’s current top model ensures that in Canada Audi is making the largest gains overall of any of its major markets, with cumulative sales up 14.7% to 14,347 units. With the successful local market launch of the new A5 Sportback, May (+16.6% to 3,852 cars) was the strongest sales month ever in Audi history in Canada. For the region of North America as a whole, around 103,500 deliveries since January equate to growth of 6.6%; about 24,400 customers in May represent an increase of 4.6%.
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By GlobalDataSales for Audi AG
- World: May 2017 – 159,600 units; May 2016 – 164,114 units; change – (-)2.8%; YTD 2017 – 738,300 units; YTD 2016 – 784,314 units; change – (-)5.9%
- Europe: May 2017 – 76,100 units; May 2016 – 75,987 units; change – 0.20%; YTD 2017 – 378,600 units; YTD 2016 – 376,599 units; change – 0.50%
- Germany: May 2017 – 28,118 units; May 2016 – 28,031 units; change – 0.30%; YTD 2017 – 139,297 units; YTD 2016 – 138,138 units; change – 0.80%
- UK: May 2017 – 13,824 units; May 2016 – 14,020 units; change – (-)1.4%; YTD 2017 – 74,786 units; YTD 2016 – 75,405 units; change – (-)0.8%
- France: May 2017 – 5,630 units; May 2016 – 5,232 units; change – 7.60%; YTD 2017 – 27,097 units; YTD 2016 – 26,500 units; change – 2.30%
- Italy: May 2017 – 5,826 units; May 2016 – 5,520 units; change – 5.50%; YTD 2017 – 28,676 units; YTD 2016 – 26,312 units; change – 9.00%
- Spain: May 2017 – 5,141 units; May 2016 – 4,860 units; change – 5.80%; YTD 2017 – 25,060 units; YTD 2016 – 23,699 units; change – 5.70%
- US: May 2017 – 19,197 units; May 2016 – 18,728 units; change – 2.50%; YTD 2017 – 83,555 units; YTD 2016 – 78,489 units; change – 6.50%
- Mexico: May 2017 – 1,356 units; May 2016 – 1,303 units; change – 4.10%; YTD 2017 – 5,601 units; YTD 2016 – 6,054 units; change – (-)7.5%
- Brazil: May 2017 – 736 units; May 2016 – 795 units; change – (-)7.4%; YTD 2017 – 3,646 units; YTD 2016 – 5,804 units; change – (-)37.2%
- China (incl. Hong Kong): May 2017 – 48,012 units; May 2016 – 50,002 units; change – (-)4%; YTD 2017 – 202,885 units; YTD 2016 – 239,118 units; change – (-)15.2%
