Jaguar Land Rover Canada has snared Audi Canada president Wolfgang Hoffmann to be its president from 7 March, 2016, responsible for overseeing the brands' operations.

Hoffmann was described in a statement as coming from a "rich background in the automotive industry".

He has previously also been chief operating officer of Automobili Lamborghini America in the US and general manager New York metro area and director of product management for Audi of America.

"Wolfgang's background and proven success in the auto industry are a perfect fit for Jaguar Land Rover Canada," said Joe Eberhardt, president and CEO, Jaguar Land Rover North America. "He brings leadership experience in both the industry and the market that will help lead continued growth in the Canadian market as we achieve sales records and launch new products."

German-born Hoffman will operate from head office in Mississauga, Ontario (just west of Toronto) reporting to Eberhardt in the US.