Aston Martin has appointed a Romania-based distributor for that country and central and eastern Europe.

Local website romania-insider.com, citing the automaker's local representatives, reported Aston Martin CEO Andy Palmer was scheduled to visit Bucharest on 27 March for the official launch of the company's operations in Romania and the Central and Eastern Europe (CEE) region.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The event would take place at the Aston Martin Center in Otopeni, near Bucharest, which was opened in autumn 2018.

The Aston Martin brand is represented in Romania and the region by Romanian group Forza Rossa which also distributes and supports Italian luxury car brand Ferrari.

The group is controlled by local entrepreneur Camelia Bazac and its operations are coordinated by Cristian Colteanu, a former general manager of GE Romania.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact