Former Apple retail global marketing and communication director Musa Tariq is joining Ford as chief brand officer.

Tariq, 34, starts with the automaker on 30 January. 

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

He will be responsible for further building and differentiating the company's Ford brand. "His work will complement the successful vehicle nameplate brand marketing and communications work already in place," a Ford statement said.

President and CEO Mark Fields said: "Musa has led transformational work at some of the world's most admired brands, and he is a leader known for challenging convention." 

Tariq will report jointly to sales and marketing chief Stephen Odell and communications head Ray Day.

Prior to Apple, Tariq was senior director of social media and community at Nike and global head of digital marketing and, later, the first director of social media at Burberry.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

He started his career in marketing and advertising, in management roles at JWT and Saatchi & Saatchi.