Former Apple retail global marketing and communication director Musa Tariq is joining Ford as chief brand officer.
Tariq, 34, starts with the automaker on 30 January.
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He will be responsible for further building and differentiating the company's Ford brand. "His work will complement the successful vehicle nameplate brand marketing and communications work already in place," a Ford statement said.
President and CEO Mark Fields said: "Musa has led transformational work at some of the world's most admired brands, and he is a leader known for challenging convention."
Tariq will report jointly to sales and marketing chief Stephen Odell and communications head Ray Day.
Prior to Apple, Tariq was senior director of social media and community at Nike and global head of digital marketing and, later, the first director of social media at Burberry.
He started his career in marketing and advertising, in management roles at JWT and Saatchi & Saatchi.
