Apollo Tyres has announced it is now sourcing 100% of its natural rubber supplies from companies committed to sustainability.

Any companies supplying natural rubber to Apollo Tyres’ two European production facilities in the Netherlands and Hungary must comply with the code of conduct set out by the Global Platform for Sustainable Natural Rubber (GPSNR).

Apollo Tyres says this new commitment has already led to “significant changes” in its European supply chain.

Benoit Rivallant, President and CEO of Apollo Tyres Europe said: “Global demand for tyres is on the rise, driven by increasing automobile sales and the growth of ride-hailing services, and we are determined to ensure that we – and the suppliers we rely upon – grow in a sustainable way.”

“Natural rubber is an environmentally friendly raw material, but only if it’s sourced sustainably. It’s our job to work with companies across the value chain to ensure total transparency and help the tyre industry manage its environmental and societal impacts.”

The GPSNR policy framework outlines how to avoid unsustainable practices that might negatively impact the climate, wildlife, human rights and local economies.

In its global sustainability journey, Apollo Tyres has recently secured ISO 20400 certification, which defines requirements for sustainable procurement, including accountability, transparency, respect for human rights and ethical behaviour, and highlights key considerations such as risk management and priority setting.

Founded in 2018, the GPSNR is an international, multi-stakeholder, voluntary membership organisation with a mission to lead improvements in the socio-economic and environmental impact of the natural rubber value chain.

The organisation has over 200 members representing more than 55% of the global natural rubber value chain.