Apollo Tyres has become the Global Tyre Partner for Manchester United in a three-year sponsorship deal.

The supplier previously had three years of regional association which started with India and the UK in August, 2013, with this subsequently extended to more than 100 countries.

“During the period, the association has been effective in raising the awareness of the Apollo brand across key markets including India, Middle East, South East Asia and Africa,” said an Apollo statement.

“Multiple interventions around the key pillars of the business including advertising and consumer engagement, sales and CSR, has propelled the brand story of Apollo Tyres across multiple communication platforms.”
For his part, Manchester United’s group managing director, Richard Arnold added: “Over the past three years, we’ve been impressed with how Apollo has taken opportunities after they entered into partnership with us.

“They’ve also been able to see first-hand what can be achieved when working with us. That has included greater exposure of Apollo’s brand. The range of consumers Apollo has been able to engage with has also increased as it has taken this partnership to more countries.”