Analog Device has signed a memorandum of understanding (MOU) with Baidu to jointly advance autonomous driving.

The collaboration is expected to enhance solutions for Project Apollo, Baidu’s autonomous driving system platform, including sensor fusion, algorithms and ecosystem partners.

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“There are stunning innovations being developed in China by traditional automotive companies as well as the disruptors in car manufacturing,” said Analog Devices VP, Autonomous Transportation and Safety, Chris Jacobs.

“ADI offers groundbreaking advantages in autonomous driving, cabin electronics, and EV and HEV powertrain. We are excited to collaborate with Baidu and are committed to offering our solutions to help advance technologies in this fast emerging and evolving era of smart driving.”

The collaboration will focus on providing solutions to address autonomous driving and intelligent connectivity critical to the future of smart traffic. ADI and Baidu will share resources and technologies to further develop the sensing and navigation application for Project Apollo including Radar, Lidar, Inertial Measurement Units (IMU), A2B/C2B bus, and digital signal processing (DSP) products.

ADI added it “is committed to the development of differentiated technologies to address performance, reliability and security critical to the future success of autonomous driving.”

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ADI’s Drive360 navigation and perception solution – comprising Radar, Lidar and IMUs – functions as a safety shield around the vehicle, as these three sensing modalities are fused together, giving the vehicle its sense of sight and feeling.