Renault-Nissan-Mitsubishi’s venture capital arm, Alliance Ventures, has announced an investment in US company, Tekion.

Tekion brings connected digital experiences to automotive retail through Machine Learning and Artificial Intelligence.

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The investment in Tekion, based in California’s Silicon Valley, is the latest investment by Alliance Ventures in start-ups, early-stage development and entrepreneurs in next-generation systems for the automotive industry.

“Renault-Nissan-Mitsubishi believes automotive groups with the most advanced and digitally-connected customer services will enjoy significant competitive advantages,” said Alliance Global VP, Ventures and Open Innovation, Francois Dossa.

“This is one of the reasons we are investing in Tekion, a company leveraging the most advanced technologies to provide digital experiences and solutions for automotive retail.”

The investment follows nine other direct investments in 2018, in start-ups based in North America, Europe, Middle-East and China, to allow Alliance Ventures to contribute to the future of mobility.

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Financial terms of the Tekion investment will not be disclosed.