Zhejiang Geely Holding Group has been granted a patent for a system that automates the adjustment of head-up display images in vehicles based on the driver’s eye or head position. The system includes modules for detecting driver movements and adjusting image size or configuration accordingly. GlobalData’s report on Zhejiang Geely Holding Group gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on Zhejiang Geely Holding Group, HEV energy management was a key innovation area identified from patents. Zhejiang Geely Holding Group's grant share as of January 2024 was 70%. Grant share is based on the ratio of number of grants to total number of patents.

Automated adjustment of head up display image in vehicles

Source: United States Patent and Trademark Office (USPTO). Credit: Zhejiang Geely Holding Group Co Ltd

A recently granted patent (Publication Number: US11887562B2) discloses a system designed to enhance driver safety by adjusting the projection area of a head-up display based on the movement of the driver's body parts. The system includes a memory storing computer executable modules and a processor that executes these modules. The detection module determines if a part of the driver obstructs a portion of the projection area, while the adjustment module decides whether to adjust the projection area based on the type of movement detected. If the movement is of a first type, the system adjusts the size of the projected image or the configuration of content components to ensure visibility to the driver. If the movement is of a second type, adjustments are not made.

The system and method described in the patent focus on detecting movements of the driver's body parts, such as eyes or head, that may obstruct the view of the head-up display. By analyzing these movements, the system can intelligently adjust the projection area to maintain visibility for the driver. Additionally, the system can further personalize these adjustments based on the driver's identity, the context of the situation, and the priorities of the content components being displayed. The patent also includes a computer program product with instructions that enable the processor to determine movements, make adjustments, and even respond to verbal instructions from the driver, further enhancing the interactive and adaptive nature of the system.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.