The automotive industry continues to be a hotbed of patent innovation. Activity in motion compensated augmented reality (AR/virtual reality (VR) is driven by factors such as expanding applications in training and simulation, enterprise adoption for remote assistance, growth in healthcare applications, advancements in sensor technologies, and rise of location-based VR experiences, as well as growing importance of technologies such as inertial measurement units, magnetic sensors, depth sensors, and camera-based tracking. In the last three years alone, there have been over 1.7 million patents filed and granted in the automotive industry, according to GlobalData’s report on Virtual and augmented reality in automotive: motion compensated AR/VRBuy the report here.

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According to GlobalData’s Technology Foresights, which uses over one million patents to analyze innovation intensity for the automotive industry, there are 300+ innovation areas that will shape the future of the industry.

Motion compensated AR/VR is a key innovation area in virtual and augmented reality

Motion compensated AR/VR refers to the technology and techniques used to provide a seamless and immersive AR/VR experience by compensating for the user’s head movements. It incorporates real-time sensor data to track the user’s head orientation and position, allowing the AR/VR content to be accurately overlaid on the real world or virtual environment without noticeable lag or latency.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 30 companies, spanning technology vendors, established automotive companies, and up-and-coming start-ups engaged in the development and application of motion compensated AR/VR.

Key players in motion compensated AR/VR – a disruptive innovation in the automotive industry

‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.   

‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.  

Patent volumes related to motion compensated AR/VR

Company Total patents (2010 - 2022) Premium intelligence on the world's largest companies
Fujifilm 10 Unlock Company Profile
Magna International 14 Unlock Company Profile
Microsoft 1 Unlock Company Profile
Toyota Motor 32 Unlock Company Profile
Valeo 4 Unlock Company Profile
Hyundai Motor 3 Unlock Company Profile
Nippon Seiki 5 Unlock Company Profile
Nissan Motor 8 Unlock Company Profile
Centre National de la Recherche Scientifique 5 Unlock Company Profile
Ricoh 10 Unlock Company Profile
ThyssenKrupp 4 Unlock Company Profile
Honda Motor 10 Unlock Company Profile
Mitsubishi Electric 9 Unlock Company Profile
Porsche Automobil 36 Unlock Company Profile
General Motors 5 Unlock Company Profile
Samvardhana Motherson International 4 Unlock Company Profile
Sony Group 18 Unlock Company Profile
Donnelly Group 1 Unlock Company Profile
LG 8 Unlock Company Profile
Denso 10 Unlock Company Profile
Yazaki 1 Unlock Company Profile
Kia 3 Unlock Company Profile
Intel 11 Unlock Company Profile
Ford Motor 2 Unlock Company Profile
Micron Technology 6 Unlock Company Profile
Stellantis 5 Unlock Company Profile
Legend 2 Unlock Company Profile
Samsung Group 6 Unlock Company Profile
Stradvision 10 Unlock Company Profile
Envisics 1 Unlock Company Profile

Source: GlobalData Patent Analytics

Porsche Automobil is one of the leading patent filers in motion-compensated AR/VR. The Porsche Cayenne is a high-performance sports utility vehicle (SUV) that includes a 48-volt electronic rolling-motion adjustment system and Porsche Surface Covered Brakes (PSCB) covered with tungsten carbide. Some other key patent filers in the space include Toyota Motor, Sony Group, and Magna International.

In terms of application diversity, Donnelly Group leads the pack, while Magna International and ThyssenKrupp stood in the second and third positions, respectively. By means of geographic reach, Sony Group held the top position, followed by Magna International and Intel.

To further understand the key themes and technologies disrupting the automotive industry, access GlobalData’s latest thematic research report on Augmented Reality (AR) in Automotive.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.