The automotive industry continues to be a hotbed of patent innovation. Activity in motion compensated augmented reality (AR/virtual reality (VR) is driven by factors such as expanding applications in training and simulation, enterprise adoption for remote assistance, growth in healthcare applications, advancements in sensor technologies, and rise of location-based VR experiences, as well as growing importance of technologies such as inertial measurement units, magnetic sensors, depth sensors, and camera-based tracking. In the last three years alone, there have been over 1.7 million patents filed and granted in the automotive industry, according to GlobalData’s report on Virtual and augmented reality in automotive: motion compensated AR/VR. Buy the report here.
According to GlobalData’s Technology Foresights, which uses over one million patents to analyze innovation intensity for the automotive industry, there are 300+ innovation areas that will shape the future of the industry.
Motion compensated AR/VR is a key innovation area in virtual and augmented reality
Motion compensated AR/VR refers to the technology and techniques used to provide a seamless and immersive AR/VR experience by compensating for the user’s head movements. It incorporates real-time sensor data to track the user’s head orientation and position, allowing the AR/VR content to be accurately overlaid on the real world or virtual environment without noticeable lag or latency.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 30 companies, spanning technology vendors, established automotive companies, and up-and-coming start-ups engaged in the development and application of motion compensated AR/VR.
Key players in motion compensated AR/VR – a disruptive innovation in the automotive industry
‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to motion compensated AR/VR
Source: GlobalData Patent Analytics
Porsche Automobil is one of the leading patent filers in motion-compensated AR/VR. The Porsche Cayenne is a high-performance sports utility vehicle (SUV) that includes a 48-volt electronic rolling-motion adjustment system and Porsche Surface Covered Brakes (PSCB) covered with tungsten carbide. Some other key patent filers in the space include Toyota Motor, Sony Group, and Magna International.
In terms of application diversity, Donnelly Group leads the pack, while Magna International and ThyssenKrupp stood in the second and third positions, respectively. By means of geographic reach, Sony Group held the top position, followed by Magna International and Intel.
To further understand the key themes and technologies disrupting the automotive industry, access GlobalData’s latest thematic research report on Augmented Reality (AR) in Automotive.