The automotive industry continues to be a hotbed of patent innovation. Activity is driven by the increase in the number of road accidents and consumer awareness regarding enhanced safety, and growing importance of technologies such as active buckle lifters and active seat belts. In the last three years alone, there have been over 720,000 patents filed and granted in the automotive industry, according to GlobalData’s report on Internet of Things in automotive: sensor-integrated seat belts. Buy the report here.

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However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilizing and reaching maturity.

Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.

300+ innovations will shape the automotive industry

According to GlobalData’s Technology Foresights, which plots the S-curve for the automotive industry using innovation intensity models built on over one million patents, there are 300+ innovation areas that will shape the future of the industry.

Within the emerging innovation stage, autonomous steering, LiDAR scanners and intelligent predictive maintenance are disruptive technologies that are in the early stages of application and should be tracked closely. Sensor-integrated mirrors, smart street lighting and automatic parking assist are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are remote trip monitoring and smart speed governors, which are now well established in the industry.

Innovation S-curve for Internet of Things in the automotive industry

Sensor-integrated seat belts is a key innovation area in Internet of Things

In sensor integrated seat belts, a sensor checks to see if the buckle is fastened or unfastened, allowing the passenger safety system to gauge the ideal airbag deployment. Additionally, it serves as an input for the unbuckled warning system and the electronic park brake.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 270 companies, spanning technology vendors, established automotive companies, and up-and-coming start-ups engaged in the development and application of sensor-integrated seat belts.

Key players in sensor-integrated seat belts – a disruptive innovation in the automotive industry

‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.

‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.

Patent volumes related to sensor-integrated seat belts

Company Total patents (2021 - 2023) Premium intelligence on the world's largest companies
Hyundai Mobis 40 Unlock Company Profile
Ashimori Industry 50 Unlock Company Profile
Mercedes-Benz Group 50 Unlock Company Profile
Toyota Motor 248 Unlock Company Profile
Tokai Rika 417 Unlock Company Profile
Alphabet 89 Unlock Company Profile
Robert Bosch Stiftung 32 Unlock Company Profile
Autoliv 1046 Unlock Company Profile
Zhejiang Geely 59 Unlock Company Profile
Hyundai Motor 204 Unlock Company Profile
Aisin 25 Unlock Company Profile
Aptiv 37 Unlock Company Profile
Hosiden 69 Unlock Company Profile
Nissan Motor 36 Unlock Company Profile
Yamaha Motor 23 Unlock Company Profile
Comcast 22 Unlock Company Profile
TS Tech 33 Unlock Company Profile
Honda Motor 144 Unlock Company Profile
Porsche Automobil 139 Unlock Company Profile
General Motors 183 Unlock Company Profile
TKJP 41 Unlock Company Profile
Bayerische Motoren Werke 26 Unlock Company Profile
Denso 54 Unlock Company Profile
Yazaki 85 Unlock Company Profile
Fujikura 25 Unlock Company Profile
Kia 142 Unlock Company Profile
Intel 30 Unlock Company Profile
Ford Motor 458 Unlock Company Profile
Polaris 26 Unlock Company Profile
Stellantis 87 Unlock Company Profile
Ningbo Joyson Electronic 478 Unlock Company Profile
Indiana Mills and Manufacturing 42 Unlock Company Profile
Wonderland Switzerland 23 Unlock Company Profile
Mack Rides 28 Unlock Company Profile
Zeppelin-Stiftung 461 Unlock Company Profile

Source: GlobalData Patent Analytics

Autoliv is the leading patent filer in the sensor-integrated seat belt innovation area. Autoliv’s sensor-integrated seat belts work together with airbags in a collision. The seatbelt offers passengers an added sense of safety and guards them from potential further injury. It also encourages passengers to buckle up especially those seated in rear seats. Ningbo Joyson Electronic, Zeppelin-Stiftung, Ford Motor, and Tokai Rika are some of the other key players in the space.

In terms of application diversity Hosiden held the top position, while Ashimori Industry and Comcast stood in second and third positions, respectively. By means of geographic reach, Polaris leads the pack, followed by Alphabet and Mack Rides.

To further understand how Internet of Things is disrupting the automotive industry, access GlobalData’s latest thematic research report on Internet of Things (IoT) in Automotive.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.