The automotive industry continues to be a hotbed of patent innovation. Activity is driven by the need to enhance driving experience and safety, and growing importance of technologies such as artificial intelligence, cybersecurity, Internet of Things, robotics and cloud computing. In the last three years alone, there have been over 720,000 patents filed and granted in the automotive industry, according to GlobalData’s report on Innovation in automotive: hill-assist braking. Buy the report here.
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However, not all innovations are equal, and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilizing and reaching maturity.
Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.
300+ innovations will shape the automotive industry
According to GlobalData’s Technology Foresight, which plots the S-curve for the automotive industry using innovation intensity models built on over one million patents, there are 300+ innovation areas that will shape the future of the industry.
Within the emerging innovation stage, multi-spark ignition, integrated multi-motor drivetrains and vehicle auxiliary drives are useful technologies that are in the early stages of wider application and should be tracked closely. Solar range extenders, turbocharger shaft bearings, and multi-lamellar clutches are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are auto-transmission lubrication circuits and electroluminscent vehicle displays, which are now well-established in the industry.
Innovation S-curve for the automotive industry
Hill-assist braking is a key innovation area in automotive
The hill start assist feature automatically engages when you apply and release the brakes on a hill to prevent a car from rolling back. The feature achieves this by maintaining brake pressure.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 250+ companies, spanning technology vendors, established automotive companies, and up-and-coming start-ups engaged in the development and application of hill-assist braking.
Key players in hill-assist braking – a disruptive innovation in the automotive industry
‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to hill-assist braking
Source: GlobalData Patent Analytics
Toyota Motor is the top patent filer in the hill-assist braking innovation area. Toyota's Hill-start Assist Control is designed to reduce backward rolling on steep ascents. Speed, grade, the type of surface, and the driver's actions can all have an impact on how well the HAC works to prevent a loss of control. Robert Bosch Stiftung, Denso, Ford Motor, and Porsche Automobil are some of the other notable patent filers in hill-assist braking.
In terms of application diversity, Berkshire Hathaway held the top position, while Alphabet and Canon stood in second and third positions, respectively. By means of geographic reach, Intel leads the pack, followed by Berkshire Hathaway and Alphabet.
To further understand the key themes and technologies disrupting the automotive industry, access GlobalData’s latest thematic research report on Automotive.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
