The automotive industry continues to be a hotbed of innovation, with activity driven by the need to enhance driving experience and safety, and growing importance of technologies such as artificial intelligence, cybersecurity, Internet of Things, robotics and cloud computing. In the last three years alone, there have been over 1.2 million patents filed and granted in the automotive industry, according to GlobalData’s report on Innovation in Automotive: Hill-assist braking.
However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity.
Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.
290+ innovations will shape the automotive industry
According to GlobalData’s Technology Foresights, which plots the S-curve for the automotive industry using innovation intensity models built on over 619,000 patents, there are 290+ innovation areas that will shape the future of the industry.
Within the emerging innovation stage, resilient spoke wheels, auto-transmission lubrication circuits, and ignition switching engines are disruptive technologies that are in the early stages of application and should be tracked closely. Engine purge actuators, electro-dynamic braking, and adsorptive vapour recovery system estimation are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are collision avoidance braking control system and direct injection type engines, which are now well established in the industry.
Innovation S-curve for the automotive industry
Hill-assist braking is a key innovation area in automotive
The hill start assist feature automatically engages when you apply and release the brakes on a hill to prevent a car from rolling back. The feature achieves this by maintaining brake pressure.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 50+ companies, spanning technology vendors, established automotive companies, and up-and-coming start-ups engaged in the development and application of hill-assist braking.
Key players in hill-assist braking – a disruptive innovation in the automotive industry
‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to hill-assist braking
Source: GlobalData Patent Analytics
Toyota, with 591 patents, is one of the top companies to file for hill-assist braking patents. Toyota's Hill-start Assist Control is designed to reduce backward rolling on steep ascents. Speed, grade, the type of surface, and the driver's actions can all have an impact on how well the HAC works to prevent a loss of control. Aisin, Tata Motors, and Kia are a few other notable patent filers in the same industry.
To further understand the key themes and technologies disrupting the automotive industry, access GlobalData’s latest thematic research report on Automotive.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
