The automotive industry continues to be a hotbed of innovation. Activity driven by safety concerns, and connected and autonomous vehicles and growing importance of technologies such as the Internet of Things and artificial intelligence. In the last three years alone, there have been over 1.2 million patents filed and granted in the automotive industry, according to GlobalData’s report on Cloud in Automotive: Vehicle head-up displays (HUDs). Buy the report here.
According to GlobalData’s Technology Foresights, which uses over 619,000 patents to analyse innovation intensity for the automotive industry, there are 290+ innovation areas that will shape the future of the industry.
Vehicle head up displays (HUDs) is a key innovation area in cloud
A head-up-display (HUD) displays information on the windshield of the car, directly in the line of sight. Drivers get all the vital information such as warning signals, speed, and indicator arrows for navigation on the windshield and do not need to look at the instrument cluster or the secondary display.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 80+ companies, spanning technology vendors, established automotive companies, and up-and-coming start-ups engaged in the development and application of vehicle head up displays (HUDs).
Key players in vehicle head up displays (HUDs) – a disruptive innovation in the automotive industry
‘Application diversity’ measures the number of different applications identified for each relevant patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of different countries each relevant patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to vehicle head-up displays (HUDs)
Source: GlobalData Patent Analytics
Denso is a key player in the vehicle head-up displays (HUDs) innovation area. DENSO's new HUD can coordinate with sensor-based technologies to inform drivers of the presence of pedestrians ahead. It can also coordinate with vehicle navigation and project virtual directions and lane guidance on the windshield to provide information to the driver more quickly and naturally. The positions, colours, and other indication factors of the HUD offer a natural driving experience. Panasonic, Nippon Seiki, Fujifilm, Jvckenwood, Porsche Automobil and Toyota are some of the other key players.
To further understand how cloud is disrupting the automotive industry, access GlobalData’s latest thematic research report on Automotive.