The automotive industry continues to be a hotbed of innovation, with activity driven by factors such as safety, emission standards, reliability, and ride comfort and growing importance of technologies such as smart tread, open design, anti-skid arms made of resilient elastic attached to the wheel rim. In the last three years alone, there have been over 1.2 million patents filed and granted in the automotive industry, according to GlobalData’s report on Innovation in Automotive: Anti-skid tyre treads.
However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity.
Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.
290+ innovations will shape the automotive industry
According to GlobalData’s Technology Foresights, which plots the S-curve for the automotive industry using innovation intensity models built on over 619,000 patents, there are 290+ innovation areas that will shape the future of the industry.
Within the emerging innovation stage, eccentric crankshaft gears, retarder brake system, and closed-circuit liquid cooling are disruptive technologies that are in the early stages of application and should be tracked closely. Bio-fuel ICEs, electromagnetic valve actuators, and road friction estimation are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are tyre bead fillers and vehicle turbochargers, which are now well established in the industry.
Innovation S-curve for the automotive industry
Anti-skid tyre treads is a key innovation area in automotive
Antiskid tyre treads provide a secure, comfortable ride on snow and ice and significantly increase safety due to their wear-resistant and antiskid design. They also guarantee a smooth ride for the car by having excellent grip performance.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 10+ companies, spanning technology vendors, established automotive companies, and up-and-coming start-ups engaged in the development and application of anti-skid tyre treads.
Key players in anti-skid tyre treads – a disruptive innovation in the automotive industry
‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to anti-skid tyre treads
|Company||Total patents (2010 - 2021)||Premium intelligence on the world's largest companies|
|Yokohama Rubber||1218||Unlock company profile|
|Sumitomo Electric Industries||1206||Unlock company profile|
|Bridgestone||1005||Unlock company profile|
|Compagnie Generale des Etablissements Michelin||560||Unlock company profile|
|Continental||199||Unlock company profile|
|Camfin||150||Unlock company profile|
|Seino Holdings||147||Unlock company profile|
|Toyo Tire||124||Unlock company profile|
|Goodyear Tire & Rubber||60||Unlock company profile|
|Nippon Zeon||51||Unlock company profile|
|Hankook Tire & Technology||43||Unlock company profile|
|Nokian Tyres||21||Unlock company profile|
|Koofy Innovation||12||Unlock company profile|
|Kumho Tire||9||Unlock company profile|
Source: GlobalData Patent Analytics
Yokohama Rubber is one of the leading patent filers in anti-skid tyre treads. It recently developed a new, non-directional tread pattern that provides outstanding traction in both forward and reverse modes, while enhancing efficiency. Some other key patent filers in the innovation area include Sumitomo Electric Industries, Compagnie Generale des Establissements Michelin, Bridgestone, Continental, Goodyear Tire & Rubber etc.
To further understand the key themes and technologies disrupting the automotive industry, access GlobalData’s latest thematic research report on Automotive.