Artificial Intelligence (AI) is rapidly reshaping the automotive sector, driving innovations and strategic partnerships. Despite a decline in AI-related patent applications, automotive companies are actively investing in AI technologies to secure deals and advance industry frontiers. Notably, while there’s been a decrease in job postings, top companies like Robert Bosch and Tesla are leading in AI hiring, underscoring the sector’s commitment to talent acquisition amidst technological evolution. The impact of AI extends beyond the automotive sector, influencing various industries. GlobalData’s artificial intelligence market report provides comprehensive analysis of the market. Buy the report here.
This article presents a quarterly round-up of the latest trends in the automotive industry regarding AI. It provides an overview of recent developments in AI-related deals, talent acquisition, and patent filings within the automotive industry.
The industry experienced a 22% decline in the number of AI-related patent applications in Q1 2024 compared with the previous quarter. On an annual basis, the number of AI-related patent applications in the automotive industry witnessed a drop of 3% compared with Q1 2023.
Strategic deal trends in artificial intelligence in automotive industry
Automotive companies are not only focusing on innovation to enhance their patent portfolios but are also making strategic investments in AI. These investments aim to secure lucrative deals with partners and position themselves at the forefront of industry advancements. Some of the recent deals underscore the importance of AI in the automotive industry.
In Q1 2024, the number of AI-related deals in the automotive industry grew by 9% compared with Q1 2023. On a quarterly basis, there was 20% increase in the number of deals in Q1 2024 compared with the previous quarter.
Impact on hiring
In terms of new job posting, in Q1 2024, the automotive industry experienced a 11% growth compared with the previous quarter. On an annual basis, job postings also declined by 20%. Notably, computer and mathematical occupations, with a share of 23%, emerged as the top AI-related job roles within the automotive industry in Q1 2024, with new job postings rising by 4% quarter-on-quarter. Architecture and engineering occupations came in second with a share of 12% in Q1 2024, with new job postings dropping by 16% over the previous quarter. The other prominent AI roles include management occupations with a 6% share in Q1 2024, and business and financial operations occupations with a 3% share of new job postings.
Robert Bosch, Tesla, Continental, Mercedes-Benz Group, and Ford Motor are among the top companies leading in AI hiring within the automotive industry.
Countries driving adoption of artificial intelligence in automotive industry
The US is the leading country in AI adoption within the automotive industry, boasting the highest number of AI-related patents, jobs, and deals. Meanwhile, China, South Korea, Japan and India also maintain significant positions in AI adoption within the automotive industry.
In the automotive industry, AI-related patent applications have seen fluctuations, but strategic investments and a rise in deals underscore its pivotal role in shaping the sector's future. Despite a decline in job postings, the commitment to AI hiring remains evident, emphasizing the ongoing drive for technological advancement.
To further understand GlobalData's analysis on artificial intelligence in the automotive industry, buy the report here.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
