The global automotive industry experienced a 201% rise in social media posts on metaverse in Q1 2023 compared with the previous quarter, with the highest share accounted for Bayerische Motoren Werke, according to GlobalData’s analysis of social media posts. Although in a nascent stage in the automotive industry, metaverse technology holds a promise to make digital media experiences more accessible in a few years. GlobalData’s Impact of the Metaverse on the Automotive Industry – Thematic Intelligence report explains the how the metaverse theme influences the automotive sector, in detail. Buy the report here.

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Notably, electric vehicles was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of batteries and autonomous vehicles, according to GlobalData.

Of the 50 leading companies in the automotive industry, Bayerische Motoren Werke had the most mentions of metaverse in Q1 2023. GlobalData identified 1,638 metaverse-related posts in the industry's social media activity - 0.19% of all posts - and an increase of 201% in Q1 2023 compared with Q4 2022.

For further understanding of GlobalData's Impact of the Metaverse on the Automotive Industry – Thematic Intelligence buy the report here.

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GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.