Qualcomm Technologies and Ferrari announced a “strategic technology collaboration” aimed at “helping accelerate the digital transformation” of the automaker.

Qualcomm Technologies would be Ferrari’s systems solutions provider for its upcoming road cars, as well as a ‘premium partner’ for the Scuderia Ferrari Formula 1 team and Ferrari eSports team.

The automaker will work with Qualcomm Technologies to use the Snapdragon Digital Chassis to bring the latest automotive technology advancements to road cars. The digital chassis is comprised of open and scalable cloud-connected platforms needed for next generation vehicles which includes telematics and connectivity, the digital cockpit, as well as ADAS functions and uses a unified architecture to deliver enhanced safety and immersive digital experiences that are updateable throughout the lifetime of the vehicles.

As a part of the agreement, Qualcomm Technologies and its partners will also work with Ferrari to design, develop and integrate digital cockpits.

Qualcomm Technologies will begin as a premium partner of the Scuderia Ferrari Formula 1 team at the start of the 2022 FIA Formula One World Championship race season where Snapdragon will be featured on the new F1-75 single-seaters. Additionally, the marque’s eSports activities will also be part of the official partnership.

“We believe innovation requires market leaders working together,” said Ferrari CEO Benedetto Vigna. “Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and web 3.0 areas with great potential for automotive and motorsport.”

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By GlobalData