Microsoft and Baidu announced a partnership to take the technical development and adoption of autonomous driving worldwide.

As a member of the Apollo alliance, Microsoft will provide global scale for the platform outside China with its Azure cloud.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Kevin Dallas, corporate vice president, Microsoft, said: "Today's vehicles already have an impressive level of sophistication when it comes to their ability to capture data. By applying our global cloud AI, machine learning, and deep neural network capabilities to that data, we can accelerate the work already being done to make autonomous vehicles safer."

According to McKinsey, up to 15% of new cars sold in 2030 will be fully autonomous. Announced by Baidu in April this year, Apollo is open and is claimed to provide a comprehensive, secure and reliable platform which supports all major features and functions of an autonomous vehicle. The project consists of cloud services, an open software stack, and reference hardware and vehicle platforms. Fifty partners from a wide range of sectors have joined the alliance, including global navigation and mapping service provider TomTom, tier-one suppliers Bosch and Continental, and Asia's ride-hailing platform Grab.

"Our goal with Apollo is to provide an open and powerful platform to the automotive industry to further the goal of autonomous vehicles," said Ya-Qin Zhang, president of Baidu. "By using Azure, our partners outside of China will have access to a trustworthy and secure public cloud, enabling them to focus on innovating instead of building their own cloud-based infrastructure."

Automakers including BMW, Ford, Renault-Nissan, Toyota and Volvo are all using or have announced plans to adopt Microsoft's intelligent cloud technology to help with services like driver assist, predictive maintenance and voice controlled media.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Baidu is the top Chinese language internet search provider.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now