A national survey of independent dealers across the UK has shown the football World Cup events in Japan and Korea are affecting the motor trade with 63% reporting a downturn in trade since the competition began.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The survey, conducted by vehicle remarketing company GRS, also showed that 63% agreed that the effects of the first week of the competition were compounded by the two-day Jubilee bank holiday at the beginning of June to mark the Queen’s 50th year of reign.
However, 23% said that business was not badly affected by the World Cup with 14% unable to say.
Certainly, traffic volumes last Friday afternoon – as the crucial England v Argentina match, won 1-0 by England, was played – were noticeably down in just-auto’s Midlands location as football fans tuned in between 12.30pm and 2.30pm to watch the game broadcast live by BBC TV from Sapporo, Japan.
