Ford has followed GM in announcing another round of new car incentives yesterday after posting a 7.4 percent fall in its sales for April.

Most 2002 Ford-badged vehicles now have a cash-back rebate ranging from $US1,500 to $2,500 while the Escape SUV offers $500 cash-back and the Windstar minivan, which goes out of production this year, comes with a $3,000 rebate.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Ford is currently selling only its limited-production Thunderbird convertible and sporty SVT models – including the new Focus version – without incentives.

Like GM, Ford is largely scrapping 0 percent finance deals it started offering last fall following the September 11 attacks on New York and Washington but is now offering financing rates from 0.9 percent on 36-month loans for some vehicles — including the Explorer SUV – along with $1,000 cash.

The 0.9 percent rate also applies to 48-month loans on some models.

Earlier this week, GM announced a revised range of incentives including 1.9 percent on 36-month finance plans and cash rebates of up to $3,000.

Both companies are offering their new deals until July 1.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact