General Motors might change the name of its new Bolt EV, the concept of which was unveiled at the North American International Auto Show in January.
Chevrolet Bolt sounds very similar to Chevrolet Volt, the extended-range hybrid car that “some people think it’s confusing,” said GM North America president Alan Batey. People are having some fun with it. It is generating awareness, which is good. It’s so conversational,” Detroit Free Press reported.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“We’re still in the decision phase. It could go either way. The Volt and Bolt are different vehicles for people with different needs,” he added.