PT Ford Motor Indonesia (FMI) launched its first ‘Ford Superstore’ in Indonesia today. Ford says that it will provide customers with a superior purchasing and ownership experience. The United States Ambassador to Indonesia, Mr Ralph Boyce, attended the event as Guest of Honour and officially opened the Ford Superstore.
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Located at TB Simatupang, South Jakarta, the first Ford dealership appointment is P.T. Selarus Nusa Abadi, which will trade as FORD JAKSEL.
All Ford Superstores will be built to Ford’s Brand@Retail global standards.
“Ford’s retail strategy for Indonesia is to have fewer, larger, well-established dealerships that have industry-leading facilities and provide industry-leading customer satisfaction,” said Will Angove, President Director, PT Ford Motor Indonesia.
All Ford Superstores planned for Indonesia will share a consistent showroom layout, use of colour and signage and Ford believes Indonesia will be the first country in the world to achieve the Ford Brand@Retail standards throughout all its dealerships.
Every Ford Superstore will be fitted with children’s play areas, coffee bars, comfortable seating and interactive merchandise displays.
Scott McCormack, Ford Brand Director, PT Ford Motor Indonesia said: “Our Ford Superstores are designed to engage customers by providing lifestyle experiences that are fun and adventurous. The stylish, spacious and modern facilities will ensure all customers receive the best Ford brand experience possible from the moment they enter our forecourts.”
Ford’s second superstore, currently under construction in Slipi, will be run by P.T. Wahana Auto Ekamarga and will be known as FORD JAKARTA BARAT. It’s scheduled to open in May 2002 with a third Jakarta superstore to follow. Further Ford Superstores are planned for key cities throughout Indonesia.
The launch of Ford’s first superstore also showcased Ford Ranger, the 4×4 Ford Ranger pick-up, its first product launched in Indonesia.
Available now, Ford Ranger will be closely followed by the launch of Lynx and Escape later this year.
Commenting on Ford’s strategy for Indonesia, Angove states: “Ford’s aggressive product and dealership strategy demonstrates our long-term commitment to and confidence in the future of the automotive industry within Indonesia.”
