According to Ford Motor Company documentation seen by just-auto.com, the so-called ‘Baby Bronco’, a Compact SUV, will be manufactured in Mexico and called ‘Bronco Sport’.

The name has been the subject of much speculation, with ‘Maverick’, ‘Bronco Maverick’, and ‘Bronco Sport’ all rumoured for some time. To be based on the C2 architecture as introduced by the fourth generation Focus, this model will supplement the latest Escape in the Americas.

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The Bronco, also yet to be seen in production form, should be larger and more rugged, in the style of the Jeep Wrangler, and with a different platform entirely. This will be Ford’s ladder frame T6 which the Everest/Endeavour and Ranger already use. Production of this vehicle will be at Michigan Assembly (Wayne), commencing towards year end.

Ford’s Hermosillo plant, which currently manufactures the Fusion sedan as well as the related Lincoln MKZ, should commence pre-production of the Bronco Sport in the coming months.

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