Toyota Motor Corporation (TMC) has announced today that it will establish a Europe-based holding company for the purpose of coordinating Toyota’s European manufacturing and sales activities.  Toyota Motor Europe S.A./N.V. (TME) will be created on April 1 and located in Brussels, Belgium.


Toyota’s sales goal is to sell 800,000 vehicles a year in Europe in 2005. 


TME will initially focus on strengthening Toyota corporate and government affairs activities in Europe, serving as a holding company for Toyota Motor Europe Manufacturing S.A./N.V, which manages Toyota European manufacturing efforts, and Toyota Motor Europe Marketing & Engineering S.A./N.V., which oversees Toyota European sales activities.


TME also intends to play a key role in enhancing efficiency and accelerating decision-making in Toyota European operations.


 Outline of TME

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Company name


Toyota Motor Europe S.A./N.V.


Location


Brussels, Belgium (same office building as TMEM and TMME)


President


Shuhei Toyoda (president of TMEM)


Field of business


Holding company for TMEM and TMME; strengthening corporate and government affairs activities in Europe


Capitalization


About 1.4 billion euros


Shareholding structure


TMC 100%


Number of employees


Approximately 20


 

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