Imported vehicles continued to gain ground in South Korea with sales in August rising by 10.7% year-on-year to 18,200 units, according to the Korea Automobile Importers and Distributors Association.This represents just over 13% of the total South Korean vehicle market and reflects a shift among some South Korea motorists in favour of more exclusive foreign brands.

Cumulative eight-month sales were up by 23.2% at 158,739 units.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

German brands accounted for almost 75% of total import sales in August, or some 13,580 units, with Mercedes-Benz accounting for 3,662 units, followed close behind by BMW with 3,642 units, Volkswagen with 3,145 units and Audi with 2,796 units.

Japanese brands accounted for 10.2% of import sales and US brands 5.3%.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now