Calsonic Kansei and Magneti Marelli are to unite using the Marelli brand.
Marelli operates 170 facilities and R&D centres across Europe, North America, South America and Asia Pacific.
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“This is a pivotal time in the evolution of our company,” said Marelli CEO, Beda Bolzenius. “The new brand is built on the idea of ‘Powering Progress Together.’
“We selected Marelli after a great deal of analysis. Though Calsonic Kansei has a strong presence in Asia and Japan, when we looked at total brand value and awareness among customers around the world, the Magneti Marelli brand is more widespread.
“It is important to hold onto the existing brand equity that comes from Magneti Marelli, but do it in a way that is fresh, recognisable to global customers.
“Our priority now is to ensure operational continuity for the benefit of all of our customers, and make sure all stakeholders feel part of the transition so they can maximise the opportunities that will arise as a result of these changes.”
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By GlobalDataThe new brand name and logo will appear on official materials in due course.
