Falken Tyre Europe said it had secured a contract to supply VW Group premium brand Audi with OEM fit tyres for a new compact SUV.

The updated Q3 will be fitted with the supplier's ZIEX ZE914 tyres in the 215/65R17 size.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Falken said it offers the tyre exclusively to OEMS and claims its lower rolling resistance, good handling and braking properties "offer an ideal combination for today's driver".

"With developments to its rubber compound and an optimised profile, engineers have created a tyre that blends safety and fuel economy, whilst retaining the driving characteristics that led to the tyre being recommended by leading media tyre tests in Germany, including Auto-Motor-Sport magazine and ACE-Lenkrad," the supplier added.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now