Honda Europe said an accelerated Electric Vision strategy would see all its mainstream models electrified by 2022, three years earlier than previously planned.
It also announced a new global e:Technology brand revealed for all future electrified products in its automobile, motorcycle and power product ranges.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Six electrifed cars would be launched in the next three years.
The up coming Honda e and hybrid-only Jazz [Fit] are key models for achieving emission goals in Europe.
The automaker has also signed a letter of intent with European energy supplier Vattenfall to introduce flexible energy contracts, using renewable energy and tailored specifically for EV users.
The new target was announced during an Electric Vision event in Amsterdam.
Tom Gardner, senior vice president, Honda Motor Europe, said: "The pace of change in regulation, the market, and consumer behaviour in Europe means that the shift towards electrification is happening faster here than anywhere else in the world. As the pace of change continues to accelerate, we need to act sooner to meet these challenges head-on."
Future badging will denote the type of powertrain – the redesigned Jazz will be the first vehicle to carry e:HEV branding.
The two-motor hybrid technology for the Jazz appeared first in the 2019 CR-V Hybrid.
Unlike traditional hybrids, where the electric motor assists the engine, in Jazz e:HEV the engine produces electricity which assists the motor.
The next-generation Jazz will be available in 2020 and made its global debut at the 2019 Tokyo motor show today.
After Jazz and Honda e, four more electrified models for Europe will include a further battery electric vehicle and a range of e:HEV equipped models.
Gardner said: "This shift to electrification will change the face of our model line-up considerably. Our two-motor hybrid technology will be spread across the model range and we will bring further battery electric product to the market."
Honda claims collaboration with Vattenfall will allow it to offer the world's first flexible energy contract specifically tailored for electric vehicle (EV) owners in Europe.
The contract will allow EVs to be charged at the most cost-effective times, relative to grid demand. The tariffs – available to owners of any brand of electric vehicle – also promote the use of electricity generated through renewable sources including hydropower and wind farms. This service be launched in the UK and Germany in 2020 with other European countries to follow.
