BMW will be the first automaker to offer Here Safety Services in production vehicles starting in mid-2018, with services available to drivers and passengers across North America and Western Europe.
“Digital real-time maps and location-based services form the basis for the mobility of tomorrow,” said BMW Group Digital Services and Business Models, SVP, Dieter May. “In summer 2017, the BMW Group introduced the first stage of local hazard warning based on intelligent connectivity and car-to-car communications.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“We are delighted the next stage will follow from mid-2018 and BMW drivers will be the first to benefit from this enhanced service. All this data on local hazards, such as the scene of an accident or dangerous weather conditions, can be shared on an anonymous basis to warn drivers in good time and so further improve safety.”
The fleet providing live sensor data to Here is expected to grow quickly after launch, surpassing more than 10m vehicles next year.
The Here Safety Services Suite consists of Hazard Warnings and Road Signs. Here Hazard Warnings, which has been developed using algorithms and know-how from both Here and BMW, provides drivers and passengers with information about potential road hazards, accidents and extreme weather events, such as slippery roads and reduced visibility.
Here Road Signs provides up-to-date traffic signage information, including permanent and dynamic speed limits.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData“The Here Safety Services Suite demonstrates how Here transforms singular pieces of sensor data into valuable new services that make driving safer and more comfortable,” said Here head of Automotive, Ralf Herrtwich.
“As cars become increasingly connected and intelligent, the Here Open Location Platform is the place where the entire industry can contribute to and access differentiating products and services that not long ago seemed out of reach.”
The services are built on the Here Open Location Platform, which enables multiple automakers to transmit live, anonymised sensor data which is then aggregated, enriched with high-precision location data, and transmitted back to cars in the form of near real-time, geo-targeted, contextually-relevant information about changing road conditions.
The Here Safety Services Suite utilises data emitting from an array of on-board sensors, including hazard lights, fog lights, camera, emergency brakes and electronic stability control.
