Mitsubishi Motors Corporation (MMC) has named Fred Diaz president and CEO of Mitsubishi Motors North America from 1 April.
He has 29 years of sales, marketing and customer relations experience in the United States. Predecessor Ryujiro Kobashi will return to Japan to "assume an important role in overseas sales" in Tokyo after four years heading MMNA.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Chief operating officer Trevor Mann said: "[Diaz] has a strong ability to proactively engage with dealers and customers as we aim to expand our dealership network, enhance our brand, and drive sales growth."
Under Kobashi's leadership, MMNA was able to rebuild sales and successfully launch the Eclipse Cross CUV as well as other important models in North America.
"We are thankful to Kobashi for his accomplishments during his four years leading MMNA as he was instrumental in supporting the company's return to profitability," said Mann.
In October 2017, Mitsubishi Motors announced its three-year Drive for Growth plan, which aims to improve the company's US dealership network and grow sales by 30% to 130,000 units per year (from 100,000 in 2017).
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
