Ahead of the 1 March on sale date, Toyota has chopped the UK prices of its Prius PHV from GBP34,895 for the ‘entry level’ Business Edition Plus to GBP31,695 with a clever optional (and extra GBP1,500) solar panel sunroof available only for that version.

The posher Excel with leather trim is now GBP33,895, down from GBP37,095 as first announced.

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Most buyers will qualifiy for the UK government plug-in car grant, shaving a further GBP2,500 off the price.

A Toyota GB spokesman said the reasons were complex but the decision had been taken – ahead of launch – to ensure the new model was ‘competitive’ in its segment, taking into account rival models.

See also: Toyota doubles Prius PHV range and goes tech-mad

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