Toyota Motor has launched the new generation Camry mid-size passenger sedan in Japan, produced at its Tsutsumi plant near Tokyo.
This is the Camry's first full-model changeover in six years and was developing using the Toyota New Global Architecture (TNGA) system, which uses a common platform and parts across model segments to help reduce costs.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Prior to the new Camry, the only models developed so far under the TNGA system were the Prius and C-HR.
The new hybrid Camry is fitted with a new 2.5-litre I4 petrol engine, which replaces the 2AR, and the THS II hybrid system. The car, so far available in Japan only as a hybrid, has a fuel consumption of 33km/litre.
The engine has a power output of 88kW and the two electric motors are power by a lithium-ion battery pack.
The company has set a monthly sales target of 2,400 units with prices starting at JPY3,294,000 (US$29,940) after tax.
