In an effort to revive production at its South Korean manufacturing hub, GM wants to boost South Korean sales to 10% percent market share.
Since the automaker stopped selling its Chevrolet brand in Europe, the Korean plants, which also export KD kits for local assembly to some GM units, has struggled with low utilisation rates at two of its four factories.
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South Korea has contributed to 20% of GM's global output. However, rising labour costs have curbed local manufacturing competitiveness, GM executives have said.
In 2015, domestic and export sales from Korea dropped by 30% to 1.4m units.
Dale Sullivan, vice president of GM Korea, said that the unit aims to increase domestic sales to 191,000 by launching seven new models, including the updated Captiva SUV and Malibu sedan.
Last year, GM Korea's market share was 8.6% versus over 10% in 2007.
GM's Detroit-Hamtramck plant in Michigan, US, is currently producing the Impala for export to Korea and the automaker is mulling production in Korea instead. The company is aiming to boost output at its Gunsan factory to maintain 2016 exports at 2015 volumes.
