Fuji Heavy Industries (FHI) says cumulative global sales of Subaru models equipped with the EyeSight driver assist system surpassed 1m units in November this year.

EyeSight achieved a first in using solely stereo camera technology to provide a driver assist system incorporating features such as adaptive cruise control and pre-collision braking, which detects not only cars, but also pedestrians, cyclists and motorcyclists in the vehicle's path.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

A survey by FHI based on data from Japan's Institute for Traffic Accident Research and Data Analysis shows, in Japan, Subaru vehicles equipped with the EyeSight system had 61% fewer accidents resulting in injury or death per 10,000 vehicles than those without it.

Excluding pedestrians and focusing only on accidents between vehicles, the figures show Subaru vehicles with EyeSight had 84% fewer rear-end collisions.

EyeSight-equipped Subaru models are currently sold in Japan, the US, Canada, Australia, New Zealand, Europe and China and will continue to be rolled out to other global markets.

In the US, the Insurance Institute for Highway Safety (IIHS) has awarded models equipped with EyeSight, a superior rating in its 2017 front crash prevention tests.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

In Japan, EyeSight-equipped models tested in the Japan New Car Assessment Programme (JNCAP) preventive safety performance assessment, have received the highest rating.

Other testing bodies have also rated the system, including the European New Car Assessment Programme (Euro NCAP), which awarded all of Subaru vehicles equipped with EyeSight the highest possible five-star overall rating in its safety assessment.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now