BMW’s Chinese joint venture with Brilliance has launched the 7-Series Horse Edition to celebrate – what else – the Chinese Year of the Horse.
According to Car News China, it will be launched at the 2014 Beijing show “and will be basically unlimited, available throughout the whole horse year until late January next year”.
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The Horse Edition is based on the long-wheelbase 740Li xDrive with an M Sport package. Special detailing includes an ancient version of the character ‘ma’ (horse) on the headrests, made to look like it was painted on, plus a Limited Edition badge on the boot lid.
But Car News China thinks the model is not very special.
"A proper special edition for China comes with gold, bling, the biggest engine, special paint, limited to 10 cars, and with silver badges all over. This BMW thing is a half-hearted effort that won't impress Chinese buyers," the publication opined.
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