Korean car maker Kia has secured the contract for taxis in Ulaan Bator, Mongolia, in a ground-breaking export deal with the government which will see the first 225 Rio models arrive in the country later this year.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Kia said the Rio could eventually replacing the country’s entire fleet of 3,000 taxis, which are all used cars imported from various countries, by as early as the end of 2004.


The taxi upgrade is part of a national programme to improve the country’s image for the international “Visit Mongolia” promotion.


The Rio was chosen for its spacious interior, durability and keen pricing.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact