Porsche has said that it reported record sales in China in 2012, boosted by strong sales of the Panamera and Cayenne models alongside a sales network expanded to second and third-tier cities.
The company said it sold a total of 31,205 cars across mainland China, Hong Kong and Macau, 28.2% ahead of the previous year.
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Porsche has rapidly expanded its distribution network in China over the past two years. Porsche opened ten new centres in 2012 in Wuxi, Chongqing, Hohhot, Tangshan, Lanzhou, Jinan, Beijing, Hefei, Dalian and Ordos in 2012. A centre established in Nantong this January increased the total to 49. Porsche says it spearheaded the development of emerging local markets within China by opening centres in second and third-tier cities.
“Last year, Porsche once again set a new benchmark for itself in China,” said Mr. Helmut Broeker, Chief Executive Officer of Porsche China. “We attribute this success to our proactive strategy, the commitment of our strong dealership network and workforce, and, of course, the exceptional loyalty of our customers… As we look ahead this year, we plan to continue carrying forward our product offensive with the launch of new hybrid vehicles, such as the 918 Spyder, and, of course, our new Macan SUV.”
