Cadillac’s new flagship high-tech car, slated for launch in late 2015, will be called the CT6 and positioned above the current CTS and XTS as the brand looks to join the elite top of the line luxury class.
Chief marketing officer Uwe Ellinghaus, said: “CT6 will constitute an entirely new approach to the prestige sedan, emphasizing a dynamic driving experience and advanced technology.”
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The new ‘RWD-oriented’ sedan uses advanced, lightweight materials and new body construction techniques to reduce fuel consumption while enhancing driving dynamics and safety. Travis Hester, executive chief engineer, added: “This Cadillac will be the lightest and most agile car in the class of top-level large luxury sedans.
“Using the lessons learned from our dynamic ATS and CTS product lines, we have developed an entirely new vehicle architecture for the CT6. It will employ a mixed material philosophy that combines the best and most efficient components optimized for each area of the car.”
The CT6 name is derived from Cadillac’s use of CTS for its centerpiece carline and, said the company, indicates a coming shift to a simplified naming convention for future Cadillac models.
Under this strategy, familiar lettering like ‘CT’ would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models.
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By GlobalDataEllinghaus said: “As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally. This will be an evolutionary process – we will only change a product’s name when the product itself is redesigned or an all-new model is created.”
The CT6 will be assembled in Detroit, part of a previously announced US$384m spend at the Detroit-Hamtramck plant. Tools and equipment unique to the CT6 were installed recently. Production should begin in the fourth quarter of 2015.
